Hasselblad Launches H4D Camera System and Phocus 2.0 Software
New H4D Camera System
Featuring a 60 Mpixel MF sensor and the revolutionary new True Focus technology, the H4D-60 camera system will change the way you think about high-end photography. The H4D series is built upon the successful H3D platform and comes bundled with our new Phocus 2.0 imaging software.
The H4D-60, the first model in this new series, features a 60 Megapixel medium format sensor and True Focus with APL (Absolute Position Lock), making auto-focus substantially easier and more accurate for photography professionals. Like the rest of the H System, the H4D has been specially designed to meet the most exacting demands of high-end commercial photographers who require the ultimate in both image quality and performance. Simply put, the H4D is the natural evolution of our H System and of our photographic strategy in general.
New Phocus 2.o Software
The new user interface in Phocus 2.0 drastically reduces the learning curve for high-end imaging. The average photographer will be up to speed in less than 30 minutes. Functionality has not been lowered, however, with Phocus 2.0 matching or bettering the speed, functions, and usability found in Lightroom, Aperture, and Capture One. Phocus 2.0 is another step in our efforts to make complex functionality simple to use, allowing photographers to focus on their shooting.
Visit the Hasselblad website for full information on the new H4D system and Phocus 2.0 software.
