Hasselblad announced the release of Phocus 2.5 for Mac, breaking new ground by adding RAW support for more than 150  third party digital cameras, including cameras from Canon, Nikon, Leica, Sony, Fuji, Olympus, and more, as well as support for the most common file formats such as TIFF, JPEG, DNG, and PNG. This added file support results in a single, comprehensive solution that will enable all Hasselblad photographers to streamline their work process by working with both Hasselblad images and those captured with their 35mm DSLRs in one and the same application. Phocus 2.5 also contains a number of new and exciting features that improve workflow and image quality, in addition to further enhancing Phocus’s open environment by enabling the photographer to share keywords from Aperture and Lightroom.

Phocus 2.5 allows Mac users to stay in the same familiar and powerful Phocus environment, regardless of what type of camera the files come from. In addition,”he continues, “the support for Leaf backs gives photographers the ability to accurately evaluate the benefits of moving towards an integrated Hasselblad product, such as one of our new medium format DSLRs H4D-40, H4D-50 or H4D-60.”

Visit the Hasselblad website for more information.